About Us

Simar Tuli

Simar Tuli is a contemporary luxury fashion label founded in 2023, born out of a deep passion for hand craftsmanship, timeless elegance, and uncompromising quality. Established in the heart of Delhi, every piece under the Simar Tuli label is thoughtfully conceptualized, intricately hand-embroidered, and meticulously stitched in-house to ensure the highest standards of finish and finesse.

At the soul of the brand is Jassimar Tuli, the founder and designer behind every creation. With formal training in fashion design from the renowned Pearl Academy, Jassimar’s approach blends traditional Indian embroidery techniques with modern silhouettes to create pieces that are both sophisticated and deeply personal. Her vision was clear from the beginning — to design co-ord sets and statement ensembles that not only make a visual impact but offer a tactile experience of true luxury.

At Simar Tuli, each garment is more than just clothing — it’s a celebration of artistry, culture, and identity. The brand places immense emphasis on quality — from sourcing the finest fabrics to ensuring every stitch is executed to perfection. By keeping all production in-house, we maintain full control over the craftsmanship, ensuring that each design meets our rigorous standards before it reaches our clients.

Our Vision

To redefine luxury fashion by combining hand-embellished techniques with contemporary design, creating garments that are as enduring in quality as they are in style.

Our Mission

• To deliver handcrafted, high-quality garments that speak of understated elegance and timeless appeal.
• To make each customer feel special — offering pieces that are unique, tailored, and luxurious in both look and feel.
• To preserve and promote traditional hand embroidery while integrating it into modern fashion sensibilities.
• To support slow fashion by producing ethically, consciously, and sustainably in-house.
• To build a brand that celebrates women — their individuality, strength, and grace — through every creation.

Whether it’s a statement co-ord set or an intricately embroidered ensemble, Simar Tuli garments are designed to make you feel powerful, poised, and wrapped in luxury.